Silver Peak has seen brisk growth, adding customers and growing revenue steadily since it was founded in 2004. Based in Santa Clara, California, the technology firm provides wide area network solutions to more than 3,000 customers around the world, including SanDisk and Autodesk.
By 2015, Silver Peak had decided to reassess its marketing efforts, seeking a strategy that matched its innovative spirit and could convey its dynamic growth. The company hired Molly Duggan Associates to help define the brand and advance its marketing strategy.Read More
When organizations come to Molly Duggan Associates to rethink or establish a role-model brand, we often first conduct a brand audit to help capture what’s working and what isn’t. We’ve learned over the years that every brand is different—no one-size-fits-all approach exists. At the same time, certain themes emerge time and again.Read More
At work, screens tend to dominate so much of our day that the office itself seems like little more than a backdrop. Too often, companies' physical spaces lag far behind the virtual visions they've created for both their staff and their customers.Read More
When an organization begins to take a holistic view of its brand, it becomes clear that the office has the potential to be much more than a workspace. It can be a destination, a communication tool, an extension of the brand. Nowhere is this more true than Easterseals, which turned to Molly Duggan Associates to rethink its Bay Area offices in California as part of a larger rebranding effort.Read More
Today, we’re proud and delighted to launch the completely redesigned mollyduggan.com.
This re-engineering of our site is long overdue. Over the last nine months, we have reevaluated what is important to us—from our brand promise to our mission to our content and website design—and built an intelligent, more elegant website that looks to the future.Read More
Color can impact our emotional state. Our brains are programmed to respond rapidly to color. Red means stop, and green means go.
You have only seconds to convey your brand's essence, personality, and positioning to your target audience. Few communication tools apart from color offer meaning and message as rapidly and as wordlessly as color. We remember color first, shapes second, and finally words.
Think of the world's most memorable brands: the red of the Coca-Cola is instantly identifiable.Read More
ONESF Celebrating the Cup —working with the City of San Francisco, Molly Duggan Associates launched a major civic engagement platform designed to mobilize San Francisco's businesses, organizations, and citizens behind the legacy and community benefits of San Francisco's America's Cup (SFAC) activities, taking place in the San Francisco Bay Area throughout 2013.Read More
MOLLY DUGGAN ASSOCIATES has launched a new website to help San Mateo County Get Healthy. Get Healthy’s redesigned website, www.gethealthysmc.org, provides one-stop shopping for people to share information, discover creative ways to stay active, and get information about upcoming events, workshops, and search for funding available for local program support.Read More